One gift, given once. The principal is never spent, so the yield keeps a student in class long after the giver has gone. It starts with a family walk on 31 October.
Staff, alumni, friends of the University and corporate partners give through the campaign events or the Fund paybill.
02
The principal stays
The capital is invested, not spent. It is the part of the arc that closes on itself.
03
The yield keeps a student in class
Returns fund bursaries and student support, year after year. That is the part of the arc that keeps going.
The season
Five events, one campaign.
Forever Pledge
Staff dinner and pledge night.
Walk & Family Fun Day
Sports grounds by the main gate, from 8:00 am.
Forever Golf Classic
A day on the course for the Fund.
Forever Gala
The climax of the campaign.
Forever Awards
Honouring those who give.
The lead event
Walk & Family Fun Day
A family morning on the sports grounds: a walk first, then a day of games, music and food. Every step funds a scholarship.
DateSaturday 31 October 2026
VenueUniversity of Embu sports grounds, next to the main gate
Flag-off8:00 am onwards
Who it is forStaff, families, students, alumni and the Embu community. Timed for when children are home.
EntryAdults KES 1,000, which includes the campaign polo shirt. Children KES 500. Register at the endowment tent by the gate, or in advance through the Fund office.
Face paintingTrampolineWater slidesRock climbingSkatingTrain ridesDancingSingingVirtual realityWater pools
4 KM
The family walk, for children and invited guests.
Gate A → Carwash → TB Bridge → Athletics → Arc Junction → Dam 2 → LC → ABH Field
8 KM
The longer route, to walk or run, out past Kangaru and back.
Gate A → Arc Junction → Gate C → Kangaru Junction → Kangaru Police Junction → Whispering → Gakwegori → Gate A
Walk in the shirt
Every adult entry includes the campaign polo shirt.
Navy and gold, carrying the Endless Arc on the chest and the campaign lockup with the date and route on the back. Collect yours at the endowment tent when you register, or in advance from the Fund office while sizes last.
Not walking but want the shirt? It can be bought on its own at the tent. Hoodies, caps and umbrellas follow later in the campaign.
AdultsKES 1,000, polo shirt included
ChildrenKES 500
Groups and corporatesTalk to the Fund office before the day
On the dayRegistration opens at the endowment tent by the gate
The campaign
Out on campus.
The Fun Day campaign runs on A3 posters, digital stories and the arc-reveal film, all built on one identity system.
Walk & Family Fun DayThe main A3 poster: date, campus, routes and the Fund paybill.Invest in peopleThe community edition, carrying the reasons people walk: people, education, opportunity, a brighter tomorrow.Register and walkThe registration edition, used where people sign up on the spot.
Save the DateThe first piece out: date, venue and the Fund paybill.
The identity
One name. Three ways to wear it.
The campaign is built on one idea: a gift that never stops giving. The wordmark carries an infinity loop through the name itself. Two further directions take the same idea into the University’s elephant heritage and into a puzzle ring of people and partners.
Gold markThe O and R of FOREVER drawn as a ring with the elephant inside: continuity, heritage and belonging in one mark. Carried on apparel, banners, donor materials and merchandise.The Forever ElephantMajestic by nature, playful in action. The same wordmark with a character who can meet children at the Fun Day and live on shirts, backdrops and social media.The puzzle ringA circle made of pieces: people, institutions and partners fitting together. It carries the five events as one family, from the Pledge to the Awards.
Navy#0B2545
Gold#C9A227
Paper#F7F4EE
Ink#14181F
Red#E03C31
Orange#F58220
Green#2E9B57
Sky#2BA6DE
Institutional
Council, Gala and Appeal surfaces: navy, gold, paper and ink.
Expansion
Run, Fun Day, WhatsApp and shirts: red, orange, green and sky, with gold holding the two registers together.
The year mark
“2026” in gold, in the same corner of every surface, so every piece says when it happened.
Give
Every gift stays in the Fund.
Give at the Staff Dinner, at the endowment tent on Fun Day, or by M-Pesa at any time. Gifts of any size are welcome, and all of them are invested for good.
